The impact of international communication on a business' bottom line
Download the Economist Intelligence Unit's global report on the importance of communicating and collaborating across cultures; sponsored by leading corporate language training provider EF Education First.
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63% agree lack of clarity in cross border communication results in lost productivity
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7 things your business should know about cross-border communications
Business' expansion plans are being constrained
What the report tells us…
64% of businesses believe language and cultural differences constrain their international expansion plans.
64%
…as international communication skills within businesses are not good enough
What the report tells us…
75% of executives rate their colleagues' ability to communicate internationally as average or below average
We need Red ones!
We need Red ones!
They want Blue ones
Cross-border communication has a significant impact on a company's financial performance
What the report tells us…
Executives state that enhanced international communication skills improves revenues (89%), profits (89%) and market share (85%)
89%
"Improve profits & revenues"
85%
"Improve market share"
Also, a lack of investment in communication skills has significant negative impact on sales
What the report tells us…
Half (49%) reported that communication misunderstandings have resulted in financial losses after a major cross-border deal has fallen through
REVENUE
TIME
A closer look at individual countries tells a similar story…
Brazil 74%
74% report having lost out financially due to communication misunderstandings
Spain 77%
77% state that lack of clarity in cross-border communications has led to loss of productivity
China 79%
79% feel that differences in language and culture make it hard to gain market share internationally
English is widely accepted as the universal language for business
And yet, businesses are dangerously overlooking the need to invest in training
What the report tells us…
47% think that investment in training to improve employees' language skills is insufficient – and is the single largest factor thought to need improvement
Competing across borders
The impact of international communication on a business' bottom line
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